After the iPhone was released it was obvious that Apple will go the App way and creating a new mobile application market. The release of the SDK made it clear and I followed the information how the iPhone turns the market and what the iPhone makes possible. Also the App Store itself is an interesting part and it changed a lot.

The results showed, the App Store is highly appealing to start with a new project and so it was decided we start with an iPhone application.

Advantages of the App Store:

• 40 Million devices running the iPhone OS
• App Store as central POS is highly frequented, revenue friendly, for free (except the Apple share of 30%) and free advertisement.
• The iPhone itself is appealing and news about the iPhone and apps spreading through the web and even usual media.
• 1.5 billion downloaded apps and over 55.000 apps, huge request.
• A few developer having a daily revenue of $50.000.

Thinking of over 55.000 apps, some 140 apps comming per day, how we can sure that the SevenSnap app won’t be overseen? That’s really the basic question we have to solve.

How we will achieve a Top ranking:

• The app is free
• We will give review codes to plenty of blogs and magazines
• SevenSnap is a whole new concept, currently we don?t see any competitors

I’m convinced the App Store is perfect to starting with new ideas, new business and a great user base which provides feedback and a chance to enter the market.